joined:May 14, 2015
I've been tasked with creating several sites and I'm just looking for some best-practice on how to set them up.
A bit of background - we have an industry-specific magazine-style news site we also organise a number of conferences/exhibitions in the same industry but in different regions.
We'd like to maintain separate sites for each to avoid confusing the user (the news site will also give details of events/exhibitions/conferences external to us).
If the magazine site is branded as "Example" and hosted at example.com, would it make sense to host the genre-related, but completely different conference/exhibition sites at subdomains, for example eu.example.com (branded as Example Europe), us.example.com (Example USA) and me.example.com (Example Middle East)?
What effect would this have on our ranking in search engines? When searching for our brand name, "Example", would our sites show multiple times in the SERPs?