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US newspapers raise alarm over new ad-blocker Brave [ft.com]
US newspapers including the New York Times, the Washington Post and the Wall Street Journal are raising the alarm over new ad-blocking software that promises to replace publishers’ advertisements with its own and pay readers in bitcoin to view them.
The ad-replacing plan comes from Brave, a web browser launched this year by Brendan Eich, the co-founder and former chief executive of Mozilla, the web browser. Brave is available on mobile phones and desktop computers and blocks ads and trackers. The company intends to introduce a feature that will replace the ads it strips out with spots from its own advertising network that it says are more protective of users’ privacy and take less time to load.
joined:June 15, 2001
We give the lion's share (pun intended) to websites. With our ad-share model, the default money flow directs up to 70% of ad revenue to site publishers – far greater than the average percentage in the current programmatic display ad ecosystem. Brave keeps 15%, and allows the end-user to choose whether to donate or keep their 15% share. Keeping their share still results in 55% ad rev share to site owners – beating the current average of 45%.
joined:Dec 11, 2013