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Adblock Plus has won another legal challenge in Germany against a daily newspaper which claimed its “acceptable ads” policy broke the law.
The Süddeutsche Zeitung argued that Adblock Plus's German owner Eyeo GmbH should not be allowed to block ads while also offering a “whitelisting” service to advertisers.
Adblock Plus operates a whitelisting policy, whereby advertisers can apply to have their ads unblocked as long as they adhere to its “acceptable ads” policy, which does not allow the display of ads it deems intrusive.
However, big corporations such as Google, Amazon, Microsoft and Taboola have paid AdBlock Plus to allow their ads to pass through its filter software.
The outfit said the ruling was its fifth court battle in Germany, this one against the paper.
Its first win was back in April last year, when Hamburg ruled against a group of German publishers who claimed the practice was illegal.
joined:Apr 9, 2016