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Using H2 tag without following content

Use of H2 tag properly

         

Sachet

4:34 am on Feb 3, 2016 (gmt 0)

10+ Year Member



I have some confusion about H2 being used on my ecommerce site. Following are structure of my product page :

<class> product name</class>

<class> product tag line</class>

<h1>Targeted keywords along with product name<h1/>

<p> Product details</p>
<h2> Targeted keywords along with product name</h2>

There is no text about <h2> after that, so it is OK from SEO point of view? Kindly suggest?

piatkow

6:44 pm on Feb 3, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Well an H tag is telling the search engines that the line in question isn't the actual content so it is a possible minus point among the many factors used to rank a page for any particular search. It sounds as if you are using the tag as a means of formatting content rather than using CSS. I have done this as a novice and found pages ranking lower than I would expect but I must qualify that as being about 10 years ago and the algorithms change regularly.

tangor

7:06 pm on Feb 3, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There's a great deal of confusion as to the true meaning of Hx tags. Semantically they are Headings and Sub-Headings thus, arguably, "content". However, webmaster and SEO laziness use Hx tags as either FORMATTING (font-sizing) or Keyword Stuffing Importance (which no longer works).

Sadly, the latter (font/keyword) aspect is hard coded in a number of ecommerce systems and merely make the situation even worse, thus devalued as a ranking factor.

When HTML was created title went to the browser window bar NOT the title of the page/document, thus H1 is traditionally used as the title of a page/document (and there should be only ONE per page or section or caption). Therefore, H2 and more are HEADINGS in the page/document.

To answer the OP's question, yes, it is okay there is no text after h2, why? It's not valued in SEO so makes no difference, plus or minus.

Sachet

4:21 am on Feb 4, 2016 (gmt 0)

10+ Year Member



Thanks tangor & piatkow for your valuable inputs, I was in mindset that h2 h3 tags are summarized text of its following paragraph that search engine understand better. Thanks again

tangor

4:38 am on Feb 4, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If you want to do it right then:

<h1>Widget XML</h1> .... page title as well, note: no keywords
Description here and include your keywords
<h2>Price</h2> .... note, no keywords
whatever that might be
<h2>Shipping</h2>
whatever that might be

Then check out....

All above is content. Then again, what you have shown above is also content, just a tad screwy for the user.