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Geographic Location And Search Results

different results in different part of the U.S

     
8:04 pm on Jul 19, 2015 (gmt 0)

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Hi Guys, I was wondering something after analysing a few things on search results on my site.

My site's field works with locations. We cover all over the U.S and people searching most of the time will put a location.

90% of my reaches (people calling or filling a form) are from the east part of the United States.

My site has every states with a pretty equal numbers of pages on each.

I am trying to improve my results in the west part of the U.S as we are a national organization.

If it would be one states then I could have thought that maybe competition is harder but I am talking about the 15 states out west. It is not an isolated case.

Does the server location has something to do with it?

Any thoughts on this?
11:10 am on July 20, 2015 (gmt 0)

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Are you presenting localised data based on the visitor's IP or is your site design locality independent and it is just your responses that are skewed?
2:25 pm on July 20, 2015 (gmt 0)

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HI, my site shows treatments in the U.S. So I have pages with listings of each of these treatments. It is in the field of addiction.

example of pages:
Alabama inpatient alcohol treatment
Alaska inpatient alcohol ....
California inpatient alcohol....

etc.

So every types of treatment, addiction, types of insurance etc..... has a page for each states and a listing.

It does not work by the visitor's IP. Each states has a similar number of pages and listings for each categories.

If you take 18 western states (which I was able to monitor). We get 200 calls for these 18 states and the rest of the U.S around 2800 calls a month.

My server is in Chicago so I was wondering if it had anything to do or any other ideas?
6:34 pm on July 29, 2015 (gmt 0)

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My guess is that the West Coast has a lot more competition for those keywords. Not that I'm saying we're a bunch of boozers over here, just that there is a bigger population. And I'm also guessing that people seeking alcohol treatment would be more interested in doing it in California than Alabama...

You'd need to look at your position in the SERPs for the respective states. Also, what about page views by region? Is the ratio of page views/reach for California similar to that for East Coast states?

Researching those issues will help you determine where your problem is. Then you can attack accordingly.