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If we consider the fact that the ultimate user experience is:
FREE and BEST
If the ad is served frm the site itself, it won't be blocked.
ok so I assume you are a premium WW subscriber then.
Free is how you get folks to your site. What you do after that is where you can make your income.
but small companies cannot afford to create a 'Marlboro' brand and then be creative enough to keep the brand awareness high enough to produce sales.
people that use ad blockers tend to be the same kind of people who want freedom, choice and who dislike big corporations (sweeping generalisation, obviously)
Do people expect to be paid to show ads to consumers who have already stated plainly that they are not interested?
ads are not about clickthroughs but about making people see the brand name
[edited by: toidi at 11:13 am (utc) on Jun 22, 2015]
Selen wrote: If we consider the fact that the ultimate user experience is: FREE and BEST
Engine wrote: Defining the best is difficult, too, as it's subjective.
Free and Best are not mutually exclusive or inclusive.
Example: a tech site with tips.... a front end with lots of general stuff with value for the newbies. Ranks well. But the MEAT (the Best of the Best) is behind a subscription or paywall). The front side has ads, the back side does not (usually, or at least minimal). That's one way of doing it...
And we all know there's dang few billboards along highways these days, keep that in mind.
Speaking of ads, I wonder how long the "Let's stick 10 ads on the page" publishing model will be sustainableThat's something I was pointing at, a lot on the company I worked for, it's a big media company with a large newspaper (the largest on the country), problem is when you get to the website-portal you don't know what are you doing there: seeing ads? or trying to read the news? the website is slow, not useful, free yes but the ads make it a pain in the butt. They just redesigned the site with a "new magic thing", a bit faster but the ads make it terrible again and now we see ADS everywhere on paper and magazines trying to convince people to visit the site, that's not working.
Yes, but that approach doesn't necessarily work for all topics and audiences. If you've got the world's best site about refrigerators and the average person is researching refrigerators only once every 15 or 20 years, a subscription model isn't the way to go.
It's not about defeating adblockers, kiddies, its about marketing and sales that makes sense to the public.... and how to do it RIGHT in the first place.
toidi wrote: And so many are doing it wrong. I am sure there are people posting in this thread that push the envelope because "it converts" without giving any thought to the long term consequences.