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Google US Search Market Share Drops From 79 to 75 pct, Yahoo Share Up

     
11:58 am on Jan 8, 2015 (gmt 0)

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Probably no surprise, under the circumstances. We'll have to wait to see whether the market declines will continue, or whether it's just the browser switch.
Either way, 75% is still a high figure and I doubt Google will be too concerned. More than likely, Yahoo is very happy.

Google Inc. (GOOG:US)’s dominance of the U.S. Internet search market slipped last month in the biggest drop since 2009 while Yahoo! Inc. (YHOO:US) posted its largest share gain, as the companies grappled with the fallout of a search deal on Firefox browsers.

Google’s slice of the U.S. search market fell to 75.2 percent in December from 79.3 percent a year ago, while Yahoo jumped to 10.4 percent from 7.4 percent, according to analytics firm StatCounter. That put Google at its smallest share of the U.S. Web search market since at least 2008, when StatCounter first started tracking the numbers, and the highest share for Yahoo since 2009. Google US Search Market Share Drops From 79 to 75 pct, Yahoo Share Up [businessweek.com]


It's likely to be connected to this news,
Yahoo Now Firefox Default Search Engine for U.S. [webmasterworld.com]
5:32 pm on Jan 8, 2015 (gmt 0)

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As the old expression goes, "Plus ça change, plus c'est la même chose":

[searchenginewatch.com...]
6:27 pm on Jan 8, 2015 (gmt 0)

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People are misunderstanding this. It's quite likely that the only reason for this dip is the switch my Firefox.

Normal service will be resumed in the coming months.
7:35 pm on Jan 8, 2015 (gmt 0)

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Exactly. To quote another expression, "You get what you pay for," and Yahoo! is willing to pay whatever it takes to get traffic from Firefox.
8:11 pm on Jan 8, 2015 (gmt 0)

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Is there some unseen poster the two of you are debating? I don't see anyone dissenting here.
11:23 pm on Jan 8, 2015 (gmt 0)

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rish3, not every thread is a debate. :-)
12:35 am on Jan 9, 2015 (gmt 0)

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Definitely because of Yahoo! being the default engine for Firefox. I used it once not thinking and landed on Yahoo! And then immediately bounced over to G...

Once everyone has clicked through once, things will return to normal. ;)
2:28 pm on Jan 9, 2015 (gmt 0)

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rish3, not every thread is a debate. :-)


Yep. That was my point :)
4:11 pm on Jan 9, 2015 (gmt 0)

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My suspicion is that over the long haul google will directly confront this switch and work to convert people to google. They have not reached their monopoly position by idly sitting by. Market share and aggregate searches convert into adwords income. Quarter after quarter their adwords income increases. They aren't going to stop driving that income now.
5:13 pm on Jan 9, 2015 (gmt 0)

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Is there some unseen poster the two of you are debating? I don't see anyone dissenting here.

lol, I had various private messages.

The other thing we, as webmasters, ought to be reviewing is the traffic levels to our sites. Is the an uptick from Yahoo? Is it too small a figure to make a difference?
5:26 pm on Jan 9, 2015 (gmt 0)

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It will be interesting to see how many people stick with Yahoo after the change in Firefox. In one to two months we all should know if Google's level of quality is high enough to prompt users to change Firefox's default search settings.

I am seeing slightly more traffic from Yahoo, which is proportionate to their improved market reach. No changes in search positions that I see, nor an increase in Bing traffic, which leads me to the conclusion the increase is solely the result of Firefox.
8:07 pm on Jan 9, 2015 (gmt 0)

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In one to two months we all should know if Google's level of quality is high enough to prompt users to change Firefox's default search settings. 


first they will have to learn that such a change is possible and then they will have to learn how to change it.

OR have their browser hijacked by chrome
5:58 pm on Jan 12, 2015 (gmt 0)

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The other thing we, as webmasters, ought to be reviewing is the traffic levels to our sites. Is the an uptick from Yahoo? Is it too small a figure to make a difference?


I'm seeing only a tiny difference--probably because so much of our traffic comes from outside the United States and the Firefox-Yahoo! deal is U.S.-only.