I'm working on a project that provides a list of 3 results at a time for specific terms and criteria. Each time the page is refreshed, 3 different results popup. Pretend that we only have 9 entries for each category, so after a few refreshes, the same content will show up.
I have a feeling that this will be bad for SEO for the following reasons:
1. The "results" themselves are the only unique on-site content (beyond title and meta tags) which alert Google to what the page is about. If they're constantly shuffled, the page would appear "unstable" which I can't assume is very good. Google will keep indexing different results.
2. With the only on-site content being rotated with each refresh, Google might get confused on what the page is about. We have no solid, static content to describe the page or the results. While the page title will help out, if there's no static content describing the services, we're pretty thin on uniqueness. I also don't anticipate these deep pages receiving many incoming links to help describe it to the spiders.
Does anyone have any insight into this issue? I'd love to hear any advice or comments regarding this, especially experience with a similar issue.
Writing unique content for each page is not feasible or else I'd obviously do that.
Thanks a lot!