Small sites (business, craft) will not get the break... never have. Not back at the beginning of the Industrial Age, the Wild West, any of the World Wars, Madison Avenue, etc. Technology only makes it happen faster---that accumulation of business/process into the hands of a few by either money, desire, or deceit to rise to monopoly status (just the nature of things and buying up startups and patents and other IP ... intellectual property).
The small will be consumed by the bigger. Heck, even Darwin recognized this, however; that does not mean the small will not survive. It just means they will be successful in smaller environments that the "big" can't reach. (Hence why we are still here.) That means the site that crosses the "t's" and dots the "i's" and delivers what is desired will continue... they just will never be top predator.
Another way to look at it is house, gardeners, and wait staff. There's always a "job" and an income to be made... question is whether time v. effort v. return makes it reasonable to keep plugging away. Most of the time it is well worth it... just won't get rich overnight... but you won't starve either.
In the real world herbivores out number predators 10 to 1. And no matter how successful the predator they have never managed to eradicate the herbivores. What does this mean? There can be only so many top predators and all the rest will be prey... but the prey will survive simply because they are more numerous, herd together, and don't look back. And in the same precess will survive, flourish, and reproduce. I.E. make a buck.
Every once in a while there's a climate change (Penguin, Panda, even Florida) that changes things, but the herbivores (if you haven't figured out by now, that's you and me) get hurt, modify, find a better way, and keep going. And in some of those climate changes we do quite well... and those that weren't prepared (or had prepared erroneously) were badly hurt.
We all want to be the Mako, the Bear, the Osprey, but most of us are herbivores grazing on the landscape of the net. Which brings me to the close of this odd post:
There's only so much grass out there, kiddies. The more herbivores out there the less there is to eat... so don't blame Google or Bing or anyone else for not putting you top of the list. There's a million for each one of us (or more!) vying for the same location.
And up until political correctness found its way into "life, liberty and pursuit of happiness" (all in the aspect of things we aspire, not a political statement re: USA) and kids soccer and football games are played without score and all get a trophy just for showing up... there's the reality to be faced:
There are no free trophies. You're NOT number one. And if you are, you won't be forever. Darwin. Facts of Life.
But you can be number "whatever" and do well, survive, and have a business, a clientele, heck, just a bunch of similar thinkers if you keep after it and don't chase impossible. Just chase the possible.