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If Google is aware of the country targeted by a site, we can use this information to improve the quality of our search results in different countries. Google generally uses the following elements to determine a website’s targeted country:
(and then listed as the third element)
Server location (through the IP address of the server). The server location is often physically near your users and can be a signal about your site’s intended audience. Some websites use distributed content delivery networks (CDNs) or are hosted in a country with better webserver infrastructure, so it is not a definitive signal.