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Forum Moderators: phranque
Today, our most common question: "why don't you have an app?" I don't say this, but I always wonder, "why do you think you need a separate program to use my site?"
They want to visit your web site without having to type its address on the micro-keyboard or go hunting for the wee little Favorites menu. (I know Mobile Safari has got one, but it always takes me at least three tries to find it.) At the moment, the apps I use most often are YouTube --even though it's a lousy design-- NFB and Cracked. See what they've all got in common? They're simply web sites.
As for your own app. You need to think in terms of how does your user interact with your existing website. What are the long term goals of your app and how will it be different to the website.
If you are only interested in generating revenue and nothing else then it is unlikely you will succeed. You need to deliver a product that is useful. People are not going to settle for an app that they really donít use. It will simply be deleted from their device.