I need some guidance on the best approach to sell a highly established website (100K+ unique visitors 1.5M+ page views). My estimation/reserve is around mid $XXXX range.
I've tried advertising several times on flippa, but it doesn't get much attention leading me to believe it is the wrong audience.
Since the site is 10+ years old I've created a 8 page document describing the features, content, traffic stats, etc. I'm not sure if people are actually reading through all the 8 pages and understanding what the site is providing as service. Should i boil it down and optionally provide this information on the skype meetings ? Or should I provide even more information (could easily make it a 10 page document).
If i boil it down, how will the audience understand the price ? If I write enough to make them understand the price tag, how do I get them to read it thoroughly?
What advice will you give me on where to sell (to target the right audience) and optionally the best strategy (to get the best price) ?
Thank you in advance.