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a service-oriented business that doesn't sell any product at all.Not at all true- the company's services are its "products." Unless the company's focus is incredibly narrow, there should be several pages of content describing their various services, customer testimonials, etc.
All that is important in the website is the company name and contact info that would appear on the landing page.That sounds incredibly short-sighted on someone's part. A discussion between a potential client and web site developer should include the many reasons why this is simply not true.
if he doesn't provide serious quality content he shouldn't even bother paying for a website
All that is important in the website is the company name and contact info that would appear on the landing page.
One looking for such a service will most likely click on the first results that appear in the search engine results, rather than clicking through to page two and beyond... unless he knows the company already. On second thought, in this light, the company name/logo isn't even important.