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we used a 10% coupon code in the animated ad
Was it worth doing? Yes... Was it a HUGE addition to our marketing effort? No. While we got a good amount of orders directly traceable to remarketing it wasn't a game changer. Now the interesting piece is what google calls "view through conversions" Those conversions that happen but the user doesn't click the ad. Essentially the ad was shown to them at some point after they visited the site and left, however, they came back and finished purchasing. This number of conversions was very large. I can't say if "seeing" our ad was enough to bring them back and close the sale or not?