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Hitwise: July U.S. Search Share Google at 65pct, Bing-Powered Share Up To 28pct

     
6:10 pm on Aug 13, 2012 (gmt 0)

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Hitwise: July U.S. Search Share Google at 65pct, Bing-Powered Share Up To 28pct [experian.com]
Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches for the month, with Yahoo! Search and Bing receiving 13.83 percent and 13.12 percent, respectively.
One word search queries increased 21 percent in July 2012 compared to July 2011. In July 2012, one-word searches comprised the majority of searches, too, amounting to 30.47 percent of all queries. Longer search queries those averaging five to eight words or more decreased 11 percent from July 2012 compared to July 2011.

7:09 pm on Aug 13, 2012 (gmt 0)

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I like that they always include the info about the types of queries. Interesting.
7:37 pm on Aug 13, 2012 (gmt 0)

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One word queries increased because of Google's auto-complete no doubt. Still, these reports never seem to mirror what I'm actually seeing on my websites for some reason.
8:16 pm on Aug 13, 2012 (gmt 0)

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looking at the report it's basically "no change". G wins some, B wins others. The surprise is why Y is ranking anywhere at all. I'm in the UK (apologies for the massive G dominance here) but who on earth is still using Y?

Changing the habits of Jo Public is a massive uphill task.
8:28 pm on Aug 13, 2012 (gmt 0)

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Interesting. But can anyone point me to stats on the real numbers (not percentages)? 65% is all very well, but is it 65% of a massively declining market? I can't help feeling people are increasingly using other routes to get to their destination. To what extent is search losing out as a conduit for people getting to whatever they're looking for? Hitwise, as usual, doesn't say.
9:00 pm on Aug 13, 2012 (gmt 0)

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The surprise is why Y is ranking anywhere at all. I'm in the UK (apologies for the massive G dominance here) but who on earth is still using Y?

Many of the people who are using their telecoms ( ISP) provided search..

Many companies in the UK ( and elsewhere ) provide/use Y search ( as Y "search partners" ) due to having search "feeds" on their sites from Y ( some are old overture feeds ) ..these will show up as Y searches ..even though the actual results provider is Bing..
2:16 pm on Aug 14, 2012 (gmt 0)

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The surprise is why Y is ranking anywhere at all. I'm in the UK (apologies for the massive G dominance here) but who on earth is still using Y?


Those stats are for US searches. It says that in the first line.
7:38 pm on Aug 14, 2012 (gmt 0)

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Freedom - yes I know it's US figures. In the UK, as I mention Google is tops.

I'm just surprised that any country is favouring Y. But a previous poster enlightened me, it may not really be Yahoo, just recorded by Hitwise as Yahoo.
11:22 pm on Aug 14, 2012 (gmt 0)

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My own site stats agree with nomis5. As it would reduce our dependecy on G this is one area where I would love us to copy the US.