Advertising conversion Rates

[Digmen1]

I just found some disturbing statistics

One Advertising site said that their cpm campaigns get a 0.37% click through rate which they thought was quite good !

Another advertising site said that research showed that 98% of people that clicked on an ad did not buy the first time.

So that is only a 2% success rate.

This to me goes to show that Advertising rates are just far too high to justify a ROI.

What do you think ?

I could not find a forum on here for website advertising.

[piatkow]

My view of PPC advertising is that you are paying passers by to look in your shop window. How many people do you see look at window displays on B&M stores and then walk on? How many come back another time?

Is your window display (website) well designed to encourage customers inside?

[Digmen1]

@Piatkow
Well said
But there still needs to be a ROI.
And those figures I quoted above are not good.