I just found some disturbing statistics
One Advertising site said that their cpm campaigns get a 0.37% click through rate which they thought was quite good !
Another advertising site said that research showed that 98% of people that clicked on an ad did not buy the first time.
So that is only a 2% success rate.
This to me goes to show that Advertising rates are just far too high to justify a ROI.
What do you think ?
I could not find a forum on here for website advertising.