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US Search Share, May 2012, Shows Bing/Yahoo Share Up To 33.1pct

5:21 pm on Jun 18, 2012 (gmt 0)

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Stats from Compete show a slight uptick for Bing and Yahoo US search share.

US Search Share, May 2012, Shows Bing/Yahoo Share Up To 33.1pct [blog.compete.com]
We return to the recent trends in search market share in May, with Bing and Yahoo’s respective share of the market increasing slightly and Google’s share decreasing.

  • Bing gained 0.3ppt’s and Yahoo! gained 0.1ppt’s, driving the Bing Powered market share to 33.7%.
  • Google’s share declined by 0.4ppt’s, and now garners 65.5% of the market.
  • AOL’s share remained unchanged at 0.8% for the third month in a row.
  • The overall search market – as defined by these 4 engines – saw a 2.5% increase in volume from April.
  • 8:58 pm on June 18, 2012 (gmt 0)

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    Bing needs to up its game if it want to advance any further.

    Just try a general search on any news item and it will throw up articles from 3 years ago !

    So even if I liked it for some other reason I would not change from Google.
    7:02 pm on June 19, 2012 (gmt 0)

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    It's a tiny monthly increase but at least it's an increase. At .3% increase in a month for Bing that's 3.6% increase over a year if the improvement continues.

    The real question is, if Bing got 50% of the market would it monetise their SERPS in the same way as Google does now?

    Eeeeeerm - past history shows that Microsoft will never be a knight in shining armour, they would milk their share of the market just as ruthlessly as Google do now.