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Have you seen the SEO job market?

10:28 pm on Jun 6, 2012 (gmt 0)

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Sometimes, sitting here managing 100+ websites I dream of a nice little job being the highly paid (over-paid?) Head SEO of a single large retailer. Every so often I go on a job website and look for that dream job ...

It doesn't exist, though, and I'm not sure why. Today, for example, I saw seven SEO jobs advertised with various companies around my local area (Edinburgh, Scotland) and the highest pay was £30,000. Qualifications for that position required included:

A university degree in marketing, business administration, communications.
Strong retail background
Technically oriented with expert understanding of website technologies, concepts and best practices
Experience developing, managing, and contributing to web sites through a content management systems
Experience managing the design, creation, and operation of corporate web sites, including online sales and information portals
Experience using social networking and media for lead generation, brand enhancement, and SEO
Demonstrated drive to be on the leading edge of web technologies
Ability to understand the companyís products and services and how they fit the marketplace
Ability to critique, verify and test web pages
Strong working knowledge of Adobe InDesign, Dreamweaver Illustrator, Photoshop, and a CMS
Together with knowlege rich media generation such as Video, 360ís and audio.
Experience with CSS, HTML5, JavaScript, etc., a plus

For £30,000 a year?! Seriously?! And just so you know, £30,000 a year in Edinburgh will barely pay for rent and utilities let alone getting to own a car.

Why would a good SEO guy give up the six figures he/she can make on their own to go and work for a company at a quarter of the pay. Or more specifically - what kind of SEO guy do they expect to get for £30,000 a year? ;)
10:48 pm on June 6, 2012 (gmt 0)

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Sounds like that company should be employing several people to cover that long list of requirements.
12:24 am on June 7, 2012 (gmt 0)

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Nah. All they need is one very convincing liar.

9:08 am on June 7, 2012 (gmt 0)

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Sounds a bit unrealistic.
10:54 am on June 7, 2012 (gmt 0)

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£30,000 a year'll buy them a directory submitter who claims to know SEO. They'll fire him/her after 6 months for not performing and get another bright idea: expand the list of requirements and cut the pay! That'll make the boss happy and someone in Human Resources'll get a 3.5% raise.
11:13 am on June 7, 2012 (gmt 0)

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With only 30k they should be looking at outsourcing. They will get better value for money, imho.
6:48 pm on June 19, 2012 (gmt 0)

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Whoever placed the ad does not understand what we do, and pasted the requirements into the ad from an email or off Monster. SOmetimes I think about getting an SEO job, too. But then I remember that I will have to wear long pants, and that ends my job thinking.
1:24 pm on June 20, 2012 (gmt 0)

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Once you cut away the personal dept bull there is actually a pretty small skillset - they want more of a bull#*$!ter type person than a technical person.