What is the best way:
A) to size ordinary text is in an HTML email(?)
B) what width should our emails be(?)
There is much debate in the office on this matter!
Many of our emails are sent at font size = 12 pixels - e.g. using
<font style="font-family: arial,helvetica,sans-serif; font-size: 12px;">
However when arrives is is being rendered in Outlook (2003) at just 7.5 points (which feels pretty darned small to me at least!)
We are currently using a fixed width of 600 pixels for our emails - but what with modern screen resolutions getting higher (particularly on the New iPad 3!)... it is tempting to go higher. Obviously if you too far an simply let the email splurge to full width then the user can end up with very wide lines, which can be v hard to read.
Also my client is promoting highly visual (fairly upmarket) products so images and exact layout are extremely important.
And the trouble with raising text size is that if we do keep the width at 600 pixels, there really isn't much room for the text - particularly if one is using more imaginative layouts with more than one column...
- What is 'best practise'?
- Have any of you guys done any A/B split testing experiment to discover what actually works best for you?