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What competition prize for different countries

     
8:28 pm on Feb 26, 2012 (gmt 0)

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We want to hold a competition in order to attract links to our website from our Facebook followers.

Problem is that the followers are from lots of different countries. What prize can we offer which is acceptable to a large number of people in different countries?

Gift vouchers seem a good idea but what company operates over much of the world, and can they be applicable to different countries?

Any ideas?

Dave

[edited by: tedster at 10:36 pm (utc) on Feb 26, 2012]
[edit reason] fix typo [/edit]

6:38 pm on Mar 2, 2012 (gmt 0)

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How about McDonalds or Coke?
10:56 am on Mar 3, 2012 (gmt 0)

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You can give a free .com domain of their choice, then send him details via email.
7:40 am on Mar 4, 2012 (gmt 0)

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Thanks for the replies!

$150 of Coke / McDonalds vouchers might lay us open to being sued on the grounds of inciting unhealthy eating.

The domain idea is no good for this competition. The audience are just normal folk who probably wouldn't even know what a domain is.

Any more ideas?
11:20 am on Mar 4, 2012 (gmt 0)

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amazon is the biggest online brand i should think, and you can buy anything there and different amazons will ship worldwide (AFAIK)

alternatively some kind of air miles maybe.

do any of the big hotel booking sites do any kind of voucher?
8:58 pm on Mar 4, 2012 (gmt 0)

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Can you safely assume that your winners are people who travel?

Seems like you'd want the prize to be something attractive to the specific people who are most likely to enter and win the contest. Do they have :: cough-cough :: lives? Do they spend all their time sitting in front of the computer? Are they likely to belong to some particular demographic group? Does the competition involve some shared interest?
8:21 am on Mar 5, 2012 (gmt 0)

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Topr8, yes Amazon sounds like probably the best bet.

Lucy 24 - how can I tell if my audience has lives?! I know that they profile (from a variety of sources) as 80% female, mostly aged 30 - 60, lower than normal education (how do the profiling sites get that info!) and are interested in the home / leisure type of things but not neccessarily travel.

I was trying to think of a globally redeemable prize but it's unlikely I'll get one. So maybe I need to cater only for the 85% who live in the UK, USA, Canada, Australia and most of Europe. I can name the prize in the competition and only those who can utilise it will enter.

Hopefully that wont offend the few who live in a tent in the Amazon jungle (if there is any jungle left nowadays).

Dave
8:34 am on Mar 5, 2012 (gmt 0)

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>>Can you safely assume that your winners are people who travel?

funnily enough that doesn't matter, as long as the people entering the competition think travel is aspirational, desirable or something they think they might 'like' to do in some kind of abstract way.
8:43 am on Mar 5, 2012 (gmt 0)

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Have you investigated the legal ramification of the contest in all the countries intended? Some, like the US and UK are pretty stringent on what is allowable (and taxable).