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The European Union will propose tough new rules in the coming days on how corporations handle Internet users' personal data, a long-awaited move that could have far-reaching implications for Web giants such as Google Inc and Facebook.
Viviane Reding, vice president of the European Commission, said in a speech on Sunday that the new data-protection legislation was needed to protect users and cut red tape for businesses in Europe.
"Only if consumers trust that their data is protected will they entrust companies with it ... We need individuals to be in control of their information," Reding said at the DLD conference of tech industry leaders in Munich.
I HOPE they propose that data cannot be kept longer than 6 months if a user doesn't voluntarily create a permanent account.