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Forum Moderators: phranque
[edited by: phranque at 8:23 am (utc) on Nov 29, 2011]
[edit reason] exemplified urls [/edit]
Links purchased for advertising should be designated as such. This can be done in several ways, such as:
* Adding a rel="nofollow" attribute to the <a> tag
* Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file
Google works hard to ensure that it fully discounts links intended to manipulate search engine results, such as excessive link exchanges and purchased links that pass PageRank.