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How to Market a Brand Online

Marketing own brand on heavy traffic website...

1:28 am on Sep 14, 2011 (gmt 0)

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10+ Year Member

joined:Dec 11, 2006
posts: 198
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Hey Everyone,

We are about to re-release our own brand of products on our website. These products are higher quality than the other products out there in our industry. I am trying to figure out the best strategies for marketing and the new brand/products to our customers and to searchers out there that haven't heard of them.

These are a couple of my ideas and I wanted to see what others have done that worked for them:

Facebook Contests
Facebook Promotions/Posts
Facebook Page just for the Brand
Email Promotions
Making combos of popular products with our products on the site
PPC advertising on broader terms related to our products
Banners pushing these products on our site
Sign up for a free sample version of the product
Incentives for people to review the product
Talk about the product on forums
Videos comparing the product to current ones on the market

Any other ideas people have?

2:18 am on Sept 14, 2011 (gmt 0)

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WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
votes: 971

Covered most of them. But I didn't see ADVERTISING SPEND listed. It takes money to make money. Establishing a "brand" these days does not come cheap. MSM, Newspapers, etc. Of the items listed above, I'd avoid "incentives for people to review the product"... in a number of countries that's not a good business decision.
12:31 pm on Sept 14, 2011 (gmt 0)

Junior Member

10+ Year Member

joined:Dec 11, 2006
posts: 198
votes: 0

I am looking to learn about about pushing it online...not newspaper and such. More specifically we have websites where we sell the same types of products already...getting a few thousand visitors each day from. I want more ideas on how to push our products to those customers and visitors we are already getting.