We are about to re-release our own brand of products on our website. These products are higher quality than the other products out there in our industry. I am trying to figure out the best strategies for marketing and the new brand/products to our customers and to searchers out there that haven't heard of them.
These are a couple of my ideas and I wanted to see what others have done that worked for them:
Facebook Page just for the Brand
Making combos of popular products with our products on the site
PPC advertising on broader terms related to our products
Banners pushing these products on our site
Sign up for a free sample version of the product
Incentives for people to review the product
Talk about the product on forums
Videos comparing the product to current ones on the market
Any other ideas people have?