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Report: Americans Spend A Quarter of Their Online Time on Social Networks

     
5:25 pm on Sep 12, 2011 (gmt 0)

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Report: Americans Spend 25pct of Their Online Time on Social Networks [pcmag.com]
About a quarter of the time Americans spend online is passed on social networks and blogs, according to Nielsen’s third quarter social media report.

“Whether it’s a brand icon inviting customers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to ‘Like’ a product on Facebook, people are constantly being drive to social media,” Nielsen said in its report.

In fact, Facebook is the most dominant Web site; Nielsen said U.S. Internet users spend more time on the top social network than any other Web property. It noted that in May 2011 alone, Americans spent more than 53 billion minutes Facebooking. That comes down to a total of nearly 101 years.



The report is here
[blog.nielsen.com...]
7:01 pm on Sept 12, 2011 (gmt 0)

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firewall rule: block: facebook.com, twitter.com

employee productivity up 25%
7:04 pm on Sept 12, 2011 (gmt 0)

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Stupid, but true. A few years ago I had employees and suggested they might want to run facebook and newspaper sites on their own time. They still updated facebook during working hours. I didn't want to be an internet tightwad, but c'mon - enough's enough.
7:11 pm on Sept 12, 2011 (gmt 0)

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Block it at the firewall but they'll still be updating it through their smartphones on company time ;-)
8:30 pm on Sept 12, 2011 (gmt 0)

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cell phone jammer, hide one every 50 ft :-)

way back many many years ago I ran a companies internet thru a proxy server that had an updated content filter. IF someone went to a no-no site it let them know....and emailed me time, date, site, and user name. :-D
11:01 pm on Sept 12, 2011 (gmt 0)

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I looked through the report and the article and I'm wondering where it references jobs, and the use of social media while on the job.
12:04 am on Sept 13, 2011 (gmt 0)

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Can't find that either... Nielsen is "consumer" not "jobs"... I don't doubt their numbers because I know way too many who live and breath FB. :)

All we have to do is figure out how to tap into that! (Besides all the obvious this and that which helps, but which is not a direct economic driver... even FB is struggling with that).
12:07 am on Sept 13, 2011 (gmt 0)

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You can play solitaire all day and all night, just don't let me catch you on Facebook.

It noted that in May 2011 alone, Americans spent more than 53 billion minutes Facebooking. That comes down to a total of nearly 101 years.

Or about six minutes per person per day, which doesn't sound nearly as headline-grabbing.
2:08 am on Sept 13, 2011 (gmt 0)

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? based on every single person in the US having a FB acccount?

I don't have one.
2:56 am on Sept 13, 2011 (gmt 0)

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I don't have one anymore either.

social networks and blogs


Where is their definition of "blog" because, to me, a blog isn't a social network. I use mine like a scrapbook.
3:36 am on Sept 13, 2011 (gmt 0)

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WebProNews has 42% of Workers Streaming Video in the Bathroom with their Smartphones. So you can bet at least 25% of those are on FB. It's safe to say that Smartphones are stealing at least 10% a day of the average american office employees time. Take 10% out of GDP and you have a very big number, its only a mater of time before business starts to jam 3G/4G at work. You don't need that to take calls. And they can track you if you use their wireless. Billions if not trillions are being lost to social media at work...I think employers are too trusting of their employees. Because they be screwing them big time!
4:08 am on Sept 13, 2011 (gmt 0)

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"its only a mater of time before business starts to jam 3G/4G at work."

Is there a technology available to do such a thing? If so, I think it would be a HUGELY successful piece of equipment.

Sometimes I think businesses allow their employees free reign on social networks so they can test how good of a person/employee they truly are. With times associated with each post, it's not hard for an employer to see if an employee is cheating them. Facebook's recent move to enhance limited viewing might deter that, of course...
6:33 am on Sept 13, 2011 (gmt 0)

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google "wasted time in the workplace infographic"
6:41 am on Sept 13, 2011 (gmt 0)

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? based on every single person in the US having a FB acccount?

I don't have one.

Me neither. So two people out there will have to spend twelve minutes a day Facebooking. I hope they can handle the strain.
7:52 am on Sept 13, 2011 (gmt 0)

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would they consider this forum to be a social network?
10:49 am on Sept 13, 2011 (gmt 0)

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Social media have killed blogs and forums.
12:09 pm on Sept 13, 2011 (gmt 0)

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Social media have killed blogs and forums.


Indeed, and it's a sad pointer to the state of society, people prefer to socialise vicariously as opposed to getting involved in meaningful debate.
12:34 pm on Sept 13, 2011 (gmt 0)

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Nearly three quarters (73%) of online teens and an equal number (72%) of young adults use social network sites.



Indeed, to prove my point, how many users of WebmasterWorld are below the age of 30?

The younger generation and the upcoming adopters of technology see blogs, forums, and even websites as we used to see BBS and Prodigy.net.

Twitter, FB, Flickr, Tumblr are in for the minute.

The focus on Adsense by older webmasters is chasing an dwindling about of fish in an evaporating sea.

It's either adapt to new internet paradigms ore perish.
2:29 pm on Sept 13, 2011 (gmt 0)

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Internet users over the age of 55 are driving the growth of social networking through the mobile internet.

Would love to drill down into that data to get more detail on that user base.
2:56 pm on Sept 13, 2011 (gmt 0)

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Is there a technology available to do such a thing? If so, I think it would be a HUGELY successful piece of equipment.


yes of course, its really called a cell phone jammer.
3:00 pm on Sept 13, 2011 (gmt 0)

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Me neither. So two people out there will have to spend twelve minutes a day Facebooking. I hope they can handle the strain.


make that number 24 to 36 and it becomes more believable.


Indeed, to prove my point, how many users of WebmasterWorld are below the age of 30?

Im also noticing a total lack of interest in technology.
5:05 pm on Sept 13, 2011 (gmt 0)

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Im also noticing a total lack of interest in technology.
I am not below the age of 30, but the quote is just fine by me. I am digging deeper in several areas in my planned move.

I spend about 12 minutes a week on social and that is just to go in and post updated info on news and events taking place.
7:03 pm on Sept 13, 2011 (gmt 0)

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I think firewalling people off these sites is kind of childish

Treat them like adults and fire them if they don't get their work done

Simple really, unemployment is a great motivator
9:01 pm on Sept 13, 2011 (gmt 0)

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Hear, hear. If a supervisor can't tell if an employee is working up to standard, maybe it's the supervisor who needs to go. With due nod to Peter Principle.

But seriously... This timing is just too exquisitely perfect. At the very time that this discussion was going on, someone somewhere read one of my e-books. (It comes with many small images, so it creates a visible blip in the logs. I had to add some stuff about google translate in my hotlinks routine. This batch, atypically, didn't ask for translation into Spanish.) They e-mailed the link to a friend at a major university.

Within 90-odd seconds after reading his e-mail, the friend was on Facebook saying, presumably, "this is a great picture book!" Another human hit is immediately followed by the facebookexternalhotlink robot trying to grab everything in sight. (403 for the images after an inexplicable 206 for the main file.) And another and another and another, all giving facebook as the referer. Many came from the same school's IP block, meaning that our putative student is putting stuff on facebook as a means of reaching people he knows in person.

I think it was safe to assume these are students, not faculty members.
10:00 pm on Oct 30, 2011 (gmt 0)

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Many younger ones say "I'll Facebook you"
Whereas us older ones (sic) say "I'll email you"

Whether this is due to the pain of writing down someones email address and then getting it wrong (as it needs to be 100% accurate)
10:04 pm on Oct 30, 2011 (gmt 0)

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If they spend 25% on Social Media
Then where do they spend the other 75% ?

Email ?
Ebay ?
File Sharing ?

These surveys are all useless.

There was one here in NZ that said 90% of New Zealanders are into computer gaming.

What it came down to was that 90% of New Zealanders have a mobile phone or a computer on which they can play computer games!

So do I, but I no longer play computer games. (I used to 20 years ago)