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comScore: U.S. Search, July 2011 Shows Slight Decline For Google and Gain For Yahoo

     
4:41 pm on Aug 10, 2011 (gmt 0)

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comScore: U.S. Search, July 2011 Shows Slight Decline For Google and Gain For Yahoo [bloomberg.com]
Google Inc. (GOOG), the largest Internet- search provider, lost share among U.S. online searches in July while Yahoo! Inc. gained, researcher ComScore Inc. (SCOR) said.

Google’s share of the U.S. search market declined to 65.1 percent last month from 65.5 percent in June, while Yahoo’s rose to 16.1 percent from 15.9 percent, according to the Reston, Virginia-based ComScore. Microsoft Corp. (MSFT) was unchanged at 14.4 percent.

“Google typically displays more summer seasonality than other search engines given its high usage among students in the academic world,” Douglas Anmuth, an analyst with JPMorgan Chase & Co. in New York, wrote in a research note dated Aug. 9.

3:11 am on Aug 11, 2011 (gmt 0)

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When do MSFT and Yahoo start rolling out products like Google Analytics to start taking advantage of the sometimes growing share they have?
3:43 am on Aug 11, 2011 (gmt 0)

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Bing Analytics and Bingsense would make an impact. Yahoo gaining ground in search when they have thrown in the white flag already doesn't say much for... one of the others :-)
8:43 am on Aug 11, 2011 (gmt 0)

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It's such a small change in one month I doubt it's of any consequence. In addition, the seasonal aspect may easily account for this one month figure.

If the trend continued it'd be worth sitting up and taking notice.
7:08 am on Aug 13, 2011 (gmt 0)

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I was glancing at my referrals today and noticed several Yahoo referrals. It kind of took me by surprise.