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Amazon.com is quietly launching its own deal-of-day discount offers in Chicago, a launch reported earlier by the Chicago Tribune. The Windy City, of course, is the corporate home of Groupon. Pause to let the symbolism sink in.
UPDATE: “Customers already know and trust Amazon.com for their online purchases, and now with Amazon Local, they can also find great deals right in their own city,” the company said in a statement. “AmazonLocal is a great way for residents of the Windy City to enjoy the restaurants, spas, and activities in their backyard.”
Amazon said it also has its AmazonLocal offering up and running in Seattle, Boise, the Los Angeles area and Palm Beach, Fla. For now, sales people from LivingSocial — a Groupon rival in which Amazon has an investment — are roping in the merchants for the Amazon local-deals offering.