Welcome to WebmasterWorld Guest from 54.196.245.74

Forum Moderators: phranque

Message Too Old, No Replies

U.S. Net Ad Revenue Grows To $7.3 Billion In Q1

     
6:04 pm on May 27, 2011 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:22318
votes: 239


U.S. Net Ad Revenue Grows To $7.3 Billion In Q1 [mediapost.com]
As further evidence of an industry-wide recovery, domestic Web ad revenues hit $7.3 billion during the first quarter of the year, according to new data from the Interactive Advertising Bureau and PricewaterhouseCoopers.

Year-over-year, that represented a robust 23% increase, as well as the highest first-quarter revenue level ever.

"I think the growth from [the first quarter of 2010] comes down to a couple of things," explained Joe Laszlo, deputy director at the IAB. "First is a return to the growth trend interactive spending was on prior to the recession."

"But I also believe that marketers and agencies have steadily improved their understanding of interactive advertising and how it can work for both branding and direct response campaigns," Laszlo added. "That is making them increasingly comfortable and confident that ad dollars spent online deliver real results."

6:42 pm on May 27, 2011 (gmt 0)

Full Member

5+ Year Member

joined:Mar 8, 2010
posts:269
votes: 0


We're all going to be rich!
6:50 pm on May 27, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

joined:Apr 14, 2010
posts:3169
votes: 0


Then we'll pay taxes and watch our traffic get whittled away by big players who want it all! Yeehaw!
9:59 pm on May 27, 2011 (gmt 0)

Preferred Member

5+ Year Member Top Contributors Of The Month

joined:May 29, 2007
posts: 585
votes: 34


You are so right, Sgt. At the top of all the search results for my category are all the big corporations.
10:16 pm on May 27, 2011 (gmt 0)

Senior Member

joined:Dec 29, 2003
posts:5428
votes: 0


"You are so right, Sgt. At the top of all the search results for my category are all the big corporations."

Because they recycle cash back to Google via ads while not upsetting search users. Make no mistake about it. That is an intentional thing in the algo and it comes from the top. That's even truer with the big money making terms.
12:53 am on May 28, 2011 (gmt 0)

Junior Member

joined:May 20, 2011
posts:67
votes: 0


You are so right, Sgt. At the top of all the search results for my category are all the big corporations.


I examined some of the top 10 search results more closely and found that about 40% of the big corporations showing on the first page are members of the Google Affiliate program.

Just a coincidence, huh?
1:46 am on May 28, 2011 (gmt 0)

Senior Member

joined:Dec 29, 2003
posts:5428
votes: 0


@thirteen
The real money for Google is in adwords. Search for something and see how many big brands are in page one and how many of them are advertisers as well.

And then google 'Vince Update.' It's not directly a Google search engineer checking to see how much, say Geico spends on Google vs Allstate, and adjust ranks accordingly. But it works close enough as the bigger brands spend more in ads, internet included.

It started just for major keywords like electronics, insurance, jewelry etc, now Google is giving them even long tail searches since the Mayday Update. Panda, IMO, gave them even more.
7:36 pm on May 28, 2011 (gmt 0)

Preferred Member from GB 

5+ Year Member

joined:Sept 29, 2009
posts:437
votes: 13


I am personally looking forward to my 0.0000000035% share.
3:22 am on May 29, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 20, 2005
posts:3074
votes: 0


> We're all going to be rich!

Now THAT was funny. Thank you! :-)
4:34 am on June 7, 2011 (gmt 0)

Junior Member

5+ Year Member

joined:Apr 18, 2006
posts: 121
votes: 0


But why Google not open & easy for all advertisers? Do they prefer only the big Corp. guys?
5:09 am on June 7, 2011 (gmt 0)

Preferred Member

5+ Year Member Top Contributors Of The Month

joined:May 29, 2007
posts: 585
votes: 34


It looks that way to me, Petrogold. When I search for anything in my category, it's the fat cat corporations that have the top results.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members