U.S. Net Ad Revenue Grows To $7.3 Billion In Q1

[engine]

U.S. Net Ad Revenue Grows To $7.3 Billion In Q1 [mediapost.com]

As further evidence of an industry-wide recovery, domestic Web ad revenues hit $7.3 billion during the first quarter of the year, according to new data from the Interactive Advertising Bureau and PricewaterhouseCoopers.

Year-over-year, that represented a robust 23% increase, as well as the highest first-quarter revenue level ever.

"I think the growth from [the first quarter of 2010] comes down to a couple of things," explained Joe Laszlo, deputy director at the IAB. "First is a return to the growth trend interactive spending was on prior to the recession."

"But I also believe that marketers and agencies have steadily improved their understanding of interactive advertising and how it can work for both branding and direct response campaigns," Laszlo added. "That is making them increasingly comfortable and confident that ad dollars spent online deliver real results."

[ThatsBoBo]

We're all going to be rich!

[Sgt_Kickaxe]

Then we'll pay taxes and watch our traffic get whittled away by big players who want it all! Yeehaw!

[azlinda]

You are so right, Sgt. At the top of all the search results for my category are all the big corporations.

[walkman]

"You are so right, Sgt. At the top of all the search results for my category are all the big corporations."

Because they recycle cash back to Google via ads while not upsetting search users. Make no mistake about it. That is an intentional thing in the algo and it comes from the top. That's even truer with the big money making terms.

[thirteen]

You are so right, Sgt. At the top of all the search results for my category are all the big corporations.

I examined some of the top 10 search results more closely and found that about 40% of the big corporations showing on the first page are members of the Google Affiliate program.

Just a coincidence, huh?

[walkman]

@thirteen
The real money for Google is in adwords. Search for something and see how many big brands are in page one and how many of them are advertisers as well.

And then google 'Vince Update.' It's not directly a Google search engineer checking to see how much, say Geico spends on Google vs Allstate, and adjust ranks accordingly. But it works close enough as the bigger brands spend more in ads, internet included.

It started just for major keywords like electronics, insurance, jewelry etc, now Google is giving them even long tail searches since the Mayday Update. Panda, IMO, gave them even more.

[ChanandlerBong]

I am personally looking forward to my 0.0000000035% share.

[Play_Bach]

> We're all going to be rich!

Now THAT was funny. Thank you! :-)

[Petrogold]

But why Google not open & easy for all advertisers? Do they prefer only the big Corp. guys?

[azlinda]

It looks that way to me, Petrogold. When I search for anything in my category, it's the fat cat corporations that have the top results.