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index pages over 100kb

imagine that on a modem

         

beakertrail

4:41 pm on Jan 9, 2004 (gmt 0)

10+ Year Member



I am responsible for marketing a very high profile tourism web site that was designed by another company. Both the web site I am now responsible for and the parent organisation have similar sites with index pages of around 150kb

The sites are made up from:
HTML code: 25kb
Images: 40 totalling 110kb (poor optimisation)
Scripts: 10kb

Unfortunately I can't make any changes to the web site so I ask this:
..What are the general standards of design which apply here
..What % of users are on a modem (country tourism portal)
..What number of users will not wait for the download

Thoughts?

pete_m

5:39 pm on Jan 9, 2004 (gmt 0)

10+ Year Member



The general principal here is "less is more": the smaller the page weight, the better. Fully downloading 150K of homepage will take around 30 seconds on a standard 56K modem connection.
I've seen time of 5-15 seconds touted as "acceptable" by various pundits, so 30 seconds is obviously way off.
Having said that, heavy homepages don't seem to be Amazon.com (160K) or ebay.com (180K) much harm...

As far as modem statistics go, you're pretty much on your own I think. It depends on the country being targeted (e.g. Ireland, say, is far behind Germany on broadband takeup), and the demographic (business travellers may be browsing the site on the company's leased line, rather than at home on the dial-up).

Whether users will wait for the download depends on the perceived worth of the site:
1 - Is the site genuinely useful to consumers, or one of the vanity sites that look great but offer little? If it's useful, users will put up with a delay (up to a point).
2 - Do you have many decent competitors? If so, users just won't bother waiting that long before trying the next site.
3 - Is useful content easy to find? Long page loading times aren't as much of an issue if it only takes a couple of clicks to get where you want.

Sorry I haven't got any more definite answers!

John_Caius

7:52 pm on Jan 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The page loads in code order. Put your text at the top of the code (css) and your users can be reading it whilst the images download. That makes the wait seem shorter.

redzone

7:53 pm on Jan 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I saw a stat that over 40% of the US home users are now on broadband.. Something like 43 million households....

danieljean

10:49 pm on Jan 10, 2004 (gmt 0)

10+ Year Member



Put your text at the top of the code (css) and your users can be reading it whilst the images download.

Exactly. I recently saw a 500k page, most of which was an exceedingly large .bmp... (*cough*morons*cough*).

But 150k can still be a subjective loading time of less than 10 seconds. If possible, optimizing only the images can get excellent results without the risk of introducing bugs- I have been able to reassure clients that the appearance did not change, only the file size (and download time!).

If the download time is more than 8 seconds, I assume I'm losing about 1/3 of my surfers. Of course broadband users might be my main demographic, but I'd rather not alienate others.

The only way to simplify the question is to figure out what your objectives are. How do you measure them? For my province's tourism website, it should be how many people request their brochure, or call for information. Will a faster site make for a better browsing experience and get people to ask for the brochure?

Especially if you have good traffic, you can draw conclusions very fast. If you can be permitted to make even very small changes (just optimize a couple images), then track the results and roll-back if it doesn't work. I also wish more governmental sites did some basic usability testing...

morpheus83

6:42 am on Jan 13, 2004 (gmt 0)

10+ Year Member Top Contributors Of The Month



Till 100k is ok I think as my home page is like 83k excluding the css file and images. So the with the images and all it comes up to 140k. But it loads pretty fast. I am based in India and my site is hosten in US. On a dialup connection the page is opened at around 8-10 kbps. So in around 13-15 secs the page opens with graphics. Not to mention India has a very backward telecom infrastructure compared to EU and US.

microsft

12:24 pm on Jan 13, 2004 (gmt 0)



depends, if your site is really good, no matter how big it, people will wait.

i know, cause my site is 1.6mb (index page) and i get over 2million hits per day..

Macro

1:17 pm on Jan 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



1.6 MB?! What's on it - a free copy of MS Office? ;-)

beakertrail

1:48 pm on Jan 13, 2004 (gmt 0)

10+ Year Member



I wouldn't want to see those bandwidth charges!

danieljean

1:49 pm on Jan 13, 2004 (gmt 0)

10+ Year Member



pete's calculations for modems are closer to what I've used. 56Kbs = 5k/s effective download.

1.6M!? Damn. You're kidding right?