joined:Apr 10, 2009
Disclaimer: I don't expect much traffic for my site, which has only been live and productive for 5 weeks. Still, the numbers seem unbelievably low, and I wanted to know if I'm missing anything from the "what do you do when you launch" checklist.
My site is new (5 weeks), in a very popular genre with high conversions, and I spend a half-day producing 3-5 topical content items each weekday (plus 1-2 on the weekends). Topics often coincide with Google Trends' most popular searches, as well as the genre's bestselling item lists. I use a popular software with turnkey SEO (modified vBulletin CMS), and do a bit of my own tweaking. Because my genre is a hybrid of two overlapping genres, competition is actually pretty weak.
My model is more of the attract-advertisers type, rather than the affiliate-click type, so it's very user-friendly and not spammy-looking at all. I think it's got great, intensively-researched content and a great aesthetic.
Despite all this, my traffic in my first 5 weeks has been abysmal--a lot worse than expected. Excluding traffic I know to be my own or my acquaintances', I am sometimes netting just 0-2 uniques a day. I knew it was going to start slow but 0-2 for a highly prolific site in a highly valuable, minimally-competitive genre seems downright bizarre.
I'm fairly certain this is not an indictment of my business model as I have about 3 years of research going into this, with scores and scores of metrics supporting the plan.
Google Analytics is at least nominally monitoring my site, but I suppose there could be some config problem. In support of that, I know I've had at least ~60 users online simultaneously, but GA counted just 6 uniques that day. I can understand a few bots and crawlers, but 50+? Also, I know Google has almost 80% market share, and Bing/Yahoo about 18% combined, and yet my search engine traffic is about 39% from Google, 60% Bing + Yahoo. Can such an inverse relationship be right?
I have submitted my site to the SEs, I see them crawling my site, and I took all the above steps. Am I missing something, or should I expect 1-2 uniques a day for awhile?