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New rules on cookies to come into effect in Europe

"explicit consent required"

   
12:25 pm on Mar 8, 2011 (gmt 0)

10+ Year Member



Has anyone read any more about the ne rules regarding privacy and cookies?

There is an overview here: [bbc.co.uk ]

The directive demands that users be fully informed about the information being stored in cookies and told why they see particular adverts.

Specifically excluded by the directive are cookies that log what people have put in online shopping baskets.

However, the directive is likely to have an impact on the more general use of cookies that remember login details and enable people to speed up their use of sites they visit regularly.



I don't use cookies very often, but is this the end of affiliate marketing? Also I wonder if a little box that says "remember me" counts as explicit consent? I think they are going to have trouble enforcing this...
2:45 pm on May 10, 2011 (gmt 0)

WebmasterWorld Senior Member g1smd is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I could ask for explicit consent on each and every page view for every single visitor.

Of course, lots of people might want to opt out of that, but where to store the fact they don't want to be asked again?

Oh yeah, I could store the result in...





a cookie.
2:45 pm on May 10, 2011 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



We can also expect Google Ireland ( Google Europe ) to shut down on the 25th ..this would make the "search page" mandatory opt in.."adsense" ads mandatory opt in.."Dclick" ads mandatory opt in etc ..or Google would be breaking EU law. ;-)

Whichever clown thought of using auto ( on load presumably ) pop ups to opt in before continuing to use the pages ..hasn't thought very far ..and probably has an AV that silently kills pup ups anyway..or IE which will say it stopped the pop up ..without saying why.
2:48 pm on May 10, 2011 (gmt 0)



hmmm... I wonder how the mobile browsers will be affected in iphones, android and apps? Oh wait.. they don't count do they?

which bugs them with a popup whenever they visit a new site that uses cookies.


You mean... which bugs them with a popup whenever they visit a new page! Its pretty hard to find a website that DOESN'T use cookies nowadays!

I also wonder if there will be an explicit pass for big outfits like Google. You know, like... By agreeing to our gmail privacy policy, you explicitly agree to allow the double-dart cookie blah blah...
7:48 pm on May 25, 2011 (gmt 0)

5+ Year Member



[bbc.co.uk ]
Cookie law deferred for one yea

UK websites are being given one year to comply with EU cookie laws, the Information Commissioner's Office has said.

The UK government also sought to reassure the industry that there would be "no overnight changes".
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