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Hyphen domains - do they work better for natural rankings?

Hyphen domains for SEO rankings in Google

     
1:04 pm on Dec 16, 2010 (gmt 0)

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If you are trying to rank for the term...

'white fridges reviews'

would you be better to have a domain...

whitefridgereview.com

or

white-fridges-reviews.com

P.S. I'm not actually trying to rank for that term, it's just an example of whether you are better to have hyphen domains or non-hyphen domains which dont match the keyword you are rakning for (as they are not using plurals.)

Thanks!
5:04 pm on Dec 27, 2010 (gmt 0)

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would you be better to have a domain...

whitefridgereview.com would be better. Although Google did scale back the amount of credit they give to exact match domains.
11:16 am on Dec 30, 2010 (gmt 0)

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If thats your domain name, hyphens are the least of your worries.
12:06 pm on Dec 30, 2010 (gmt 0)

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Although Google did scale back the amount of credit they give to exact match domains.


you think! - all of mine are number one with exact match domains
12:16 pm on Dec 30, 2010 (gmt 0)

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my www.buyanipad.co.uk exact match is doing the same as ever. Its got nothing on it, so Ill know the day they change the algo ^^

Altho, by the look of it, changing up my wordpress skin seems to have given it a small boost (maybe qdf where the skins changes a few bits of how much text is available on the homepage)
12:34 pm on Dec 30, 2010 (gmt 0)

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@Tigger

THink this is heavily dependant on howniche your exact match domain might be. Certaily as Bill said above,I have seen their effectiveness fall on more competitive searches (and rightly so imo)