Spanish broadcasting company set to overtake "Big 4" U.S. broadcasters

[Sgt_Kickaxe]

There is a report in yahoo news that perhaps in as little as 7 years time Univision will become the #1 U.S. broadcasting company ahead of "the big 4" U.S. broadcasters. Univision is a spanish language television broadcaster and currently ranked #5 but gaining steam quickly and consistently.

The new census is expected to show a nearly 45% increase in the number of Hispanic Americans since 2000, to a total of 50 million. This couples with continuing audience erosion at the major networks and Univision's recent deal with Mexican programer Grupo Televisa, which locks up the source of much the network's popular programing for at least another decade.

Just a few years ago, the notion of Univision catching and surpassing them would have had mainstream network executives rolling with laughter. They're not laughing now.

U.S. based webmasters, and .com owners in general, might do well to learn Spanish as the country changes and consider publishing their sites in both languages, at least.

Times, they are a changing.

[phranque]

Univision's Spanish Conquest:
http://www.adweek.com/aw/content_display/news/media/e3i1c1499752deb3a604fc967b1603c1946 [adweek.com]

[Rugles]

U.S. based webmasters, and .com owners in general, might do well to learn Spanish as the country changes and consider publishing their sites in both languages, at least.

We have a plan in place for this. We already know from our phone orders that a large number of our customers have spanish as their mother tongue. We imagine we would increase sales to spanish speakers by having a bilingual site. We even hired somebody to translate our site but this person did not work out (caught them using babel fish while doing a translation, for real).