How can I improve my site?

[sledge81]

Hello,

My website has been around since the last 2 years.

Presently it ranks in top 5 for more than 10 keywords and enjoys a 3.96% bounce rate (stats from G. Analytics and GetClicky)

While the bounce rate is something that really gives me a kick, I find certain shortcomings.

1. DMOZ.org I tried submitting my site quite a couple of times but it still doesn't get listed there.

2. Google backlinks. Google webmaster shows around 2k backlinks but some free seo tools show 0 google backlinks. Who to trust and how to build more backlinks?

3. Page Rank is presently 2, and has been 2 since the last time I remember. How could I increase the page rank?

Thanks a ton for your replies in advance.

[maximillianos]

I think you will find all the info you need by browsing around this site.

Page rank has historically been tied to the number of inbound links you have, along with the page rank of those sites linking to you.

So the answer to increasing page rank is to increase your inbound links. How do you do that? Well you might need to spend some money to advertise your site, get your brand out there, perhaps Adwords campaigns to get some of your good content noticed. Etc.

Dmoz seems to have closed their door to new sites a few years back. I have not heard of anyone getting a new site in their directory in a long time. Don't sweat that one.

Start here:

[webmasterworld.com...]

[OceanSky]

Sledge, maximillianos is right... you need external links from sites with a higher page rank and also from sites that are relative to yours (same industry/topic). Are you using the nofollow tag on links that aren't important? How about using social networking? Sign up for facebook, twitter, etc. and link them to your site.

[sledge81]

Hi OceanSky,

Yep i'm on all social networks and bookmarking. Infact this is one of the reasons, the traffic keeps pouring in steadily. But it's just the PR that is stuck at 2 for quite a while.

Backlinks.. what would you advise? To purchase backlinks (the easy way) or to manually scout for sites and link? Yep all external links are no-follow so the link juice isn't going out.

I was thinking of perhaps purchasing paid listings on Business.com and other such sites, good idea or bad?

Reg: DMOZ, funny thing is, if I use siteluck and check on my site, the DMOZ listing is there, however when I go to DMOz itself, there is no listing.

[OceanSky]

I've been reading the Site Pro News newsletter for years now and they say that paid links are not advisable (unless perhaps they're from one a Google's major partners.) I have seen great results from publishing articles that contains links back to your site. I published one article on eZine Articles and got tons of new traffic just from that.

I'm in the same boat with DMOZ. I wouldn't worry about it. I'm confident they are nearly dead to Google and Bing and such. There's nothing you can do anyway, but seriously, it doesn't really matter - they're not much of an authority anymore.

[sledge81]

Great stuff. Thanks a ton. While i'm at it..

What about Alexa.. I read around that alexa isn't much authority to look at however some advertisers do consider alexa rank (my site is partly driven by advertising). Presently i'm in the 200,000 range and hoping to make the holy grail of into the <100,000.

I checked around and people say that 3% bounce rate is crazy good. I'm just not sure how to capitalize on this. Would hate to see this go to waste.

[OceanSky]

From what I've read Alexa is considered by some but not others. I really don't think google and bing count alexa into their algorithm, but I'm not sure. I would just be patient and keep working towards your goal. Congrats on your bounce rate! You capitalize on it all the time - it just goes unknown to visitors. It's still a great accomplishment. I guess you can capitalize on it through advertising and higher conversion rates.

[sleepbetter]

I am a new here. I wonder PR doesn't improved if I don't purchase some high quality backlinks

[OceanSky]

I've been at this 4 years. Take my advice... focus on your content, not your stats or anything else. Focus on your website's content.