Preserving SEO link juice - With limited access to old site. how?

Preserving Link Juice - With Limited access to old site

[saerchengineman]

The SEO Problem: Whats the Best Recommendation.

DOMAIN A: SOLD TO COMPANY B – How to Preserve Link Juice for old content.

COMPANY A wants to maintain link juice from Domain A to its new website.
before final transfer takes place.

But COMPANY B is not going to allow them free access to the new server, to put multiple pages with 301 redirects etc. The old site is going to be recycled completely.

What is the easiest onetime non-evasive solution, to best preserve the Linkjuice from the old pages, which
will not interfere with COMPANY B’s future use of the domain.

COMPANY B may make small allowances but not 301 redirects for all pages.

Searchengineman

[LifeinAsia]

I would start with Moving your site [google.com] in Google's Webmaster Tools. Ideally, this process should be started long before giving the domain to company B. That will help move things along in Google's index.

The ideal situation is to contact everyone linking to the domain and get them to change their links to the new domain. Those that don't change their links will obviously still point to the old domain.

[saerchengineman]

Thank you for that answer.

Assuming you can get limited co-operation from the new company
what else could be done.

Ex .htaccess redirects? - What method would you recommend that would be reasonable for the otherside to implement -

by reasonable I mean not irritating the Webmaster (Ex. Don't bother me with your problems, I'm much too busy with my own)

Searchengineman

[buckworks]

COMPANY A wants to maintain link juice from Domain A to its new website.

That sounds like Company A wants to have its cake and eat it too.

Review the terms of the sales contract carefully, because I'd have thought that the existing "link equity" would be a significant part of what Company B thought it was paying for when it bought the site.

Depending on what clauses are in the contract, any action that diverts link juice to a different site might be viewed as a violation and lead to all sorts of problems.

So tread carefully here: Clarify the legal aspects and make sure that whatever actions you're considering fall well within the behaviour that is dictated by the contract.

[saerchengineman]

Thanks again,

Nothing like the refreshing threat of Lawyers, picking your bones clean within moments of reaching the oasis.

To think it used to be so simpler when you hired people to hit each other over the heads with swords. Now its death by a thousand paper cuts.

Searchengineman

[buckworks]

My comment was based on clauses that were in the contract when I sold one of my own sites to a corporation. Among other things I had to promise that I'd refrain from any action that would harm the website or undermine the web presence it had established.

It was a fair and logical expectation and involved no paper cuts. It was both reasonable and wise for their lawyers to spell it out to make sure the company's interests were protected.

Asking other webmasters to change their links away from the site I was selling wasn't specifically named as a forbidden action, but the way things were worded it would definitely have been breach of contract if I (or anyone under my direction) had started doing that.

Good lawyers are most interested in crafting deals where everyone keeps all the flesh on their bones. Fortunately, that's the only kind I've ever met. :)