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In what will surely cause a firestorm of controversy in the search arena today, the Nielsen Co. is reporting that–for the first time–Bing has pushed past Yahoo in August to become the No. 2 search engine in the United States.
In its report for August, Nielsen–one of many entities that releases search market share results–said the Microsoft (MSFT) search service had a 13.9 percent share of search volume in August, compared to Yahoo’s 13.1 percent.
Now they can declare that number of daily searches tripled, as well as adwords advertisers will pay more for impressions that really nothing to do with search term end user intended to perform.