Over the last few months, one of the things that I have found to be somewhat disturbing -- in my exploration of SEO companies/services -- is the large number of company sites and blogs that are showing advertisements for paid link services.
It appears that the ads are not served up by an ad network, just simple links that are part of an affiliate program.
This doesn't inspire confidence in what I could expect from these companies (large and small ones, mind you) in the future.
This made me ask myself, "Why are they offering link building/development as a service and, at the same time, promoting ads for companies who place paid links on other sites?"
If I were to hire one/some of them, they seem to have no problem with someone buying links, because they promote that -- I can only wonder if they're going to be buying links to my site through various connections.
How should one go about trying to hire the right person/company to perform and research genuine and honest link development? I do not want any paid links. How can one know for sure that paid links aren't a part of the process?