I'm considering rebuilding a high ranking site thats number one on both G.com/ co.uk and most other regional SE's
The site has been around in its current form for 10 years and its pig ugly LOL and I hate working on the thing and whilst it does convert I'm sure I can increase that with a better more fluid design
I know I need to keep current page names and site structure but holding onto text could be an issue as the new design will probably allow more text
Is there anything I need to be watching out for when rebuilding a ranking site? has anyone rebuilt a site then lost rankings?