Hi all..i was hoping to get some advice please. I have taken on a site that is established and performs pretty well but only with about 10% of its content. Allot of the site looks like it was built in a hurry and not much attention was put into meta descriptions..titles..duplicate h1 headers and so on. The pages that are performing for the site were optimized but i feel the sites content has allot more to offer and could do even better if the other 90% was optimized correctly...my question is if i go in and optimize these pages correctly (all gray barred pages) will this have any negative effect on the pages that are stable and ranking well?
The domain is pretty old and i have seen horrible things happen to old sites that were "fixed". would appreciate some input and experiences if possible thanks