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Supplier setting prices . How to compete

Ideas to make our website standout

     
11:18 pm on Apr 12, 2010 (gmt 0)

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We sell ONE product in our store. It is very unique. We can't get it anywhere else. Our supplier is also our competitor on the web. We are required to sell at a set price, and charge the same price for shipping. They basically don't want us to have any kind of advantage.

Does anyone have any ideas how we can make our store more desirable to buy from?

Such as...
Better store design
More payment options
Faster shipping

Etc....etc. Any other ideas would be greatly appreciated
11:25 pm on Apr 12, 2010 (gmt 0)

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Easier checkout process. Capture customers emails. Offer added value by having more content and an easier to use site. Add the personal touch if appropriate.
5:25 am on Apr 13, 2010 (gmt 0)

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add another complimentary product to your store and offer discount from that. of course, get the other product from a different supplier.
6:37 am on Apr 13, 2010 (gmt 0)

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Create your own add on product.
Like "The Guide to Easy Widget Maintenance"

if the product is a consumable product, than offer a reminder service for the replenishment order.
6:37 am on Apr 13, 2010 (gmt 0)

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offer more items that buyers can add to their order, with no increase in shipping.
10:00 am on Apr 13, 2010 (gmt 0)

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Or find some other products where your supplier isn't in direct competition with you
10:36 am on Apr 13, 2010 (gmt 0)

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Also, perhaps you could create a story to present the stuff you sell in a better way than your competitive-supplier does.