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Forum Moderators: phranque
This site sell products and most of the visitors comes from Google organic searches. Though the keyword ranking fluctuates however for competitive keywords are within the first page.
Starting September 2009 for some reason the sales started to drop. In Oct 09, the site got infected twice with malware and was flagged by search engines for one day each time. Since then sales almost dropped to nothing and continues to this date.
My programming knowledge is very limited so I posted this problem in Google Webmaster Forum hoping someone will be able to point me to the problem area but no such luck there.
Now I am here and still looking for an answer. Like to mention here that this is a Canadian site doing 95% of the business in USA through internet.
I paid someone to analyze the site to determine if there are issues that may be preventing people from purchasing. He came up with no significant suggestion only some such as I should get more back links, submit articles to directories etc (SEO related stuff).
I feel that there is something wrong with the site otherwise I will not be losing 75% of the sale. Unfortunate part is that I can not figure out the problem.
Hope there are experts here who can share their knowledge and guide me to right direction.
Thank you in advance
[edited by: phranque at 2:29 am (utc) on Jan. 21, 2010]
[edit reason] No urls, please. See TOS [webmasterworld.com] [/edit]
I have been told by people that US economy in not doing well. I had better luck in 2008 and till mid 2009 when the time was even tougher. But for some reason things fell apart afterward .
Feed back from potential consumers only tells me that they are careful in spending money but they have not stopped it.
[edited by: phranque at 12:45 am (utc) on Jan. 22, 2010]
[edit reason] TOS [webmasterworld.com] #24 [/edit]
as others have already implied, traffic is a more important indicator than ranking.
your analytics should be very helpful here since it can tell you what traffic history is, bounce rate, page views, time on site, etc.
how has your traffic from other search engines changed since pre-september?
you might consider a paid search campaign to get traffic until you solve the organic-related problem.
does GWT tell you anything useful?
Traffic has been is very consistent before and after Sept. Checking at Google Analytic report I do not see a drastic change. Also do not see any unusual trend when comparing factors such as bounce rate, page view times etc to historic data.
And when I said about ranking, I did not mean the page rank. Page rank is least of the problem. What I meant was the keyword ranking which can directly reflect on the traffic. The higher the position of the keywords,the more traffic to your site. At least this is what I know.
If I had a loss of traffic, I could possibly understand the reason but since all factors seems to be working fine and hardly any conversion is the biggest problem.
I would take your advise and check analytic again hopefully I can find something.
I was also thinking of the aftermath of malware attack. Possibly the site is still blacklisted somewhere but could not find any such tool that checks this. If you know of any such tool please let me know.
I believe Google Safe Browsing Diagnostic page displays record for 90 days and it is possible that indirectly they may still be penalizing the site. Though the traffic number does not confirm this.