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In exchange for making short blogs, known as tweets, searchable on Google, Twitter will receive about $15 million, the two people say, adding that the Microsoft partnership is worth about $10 million. "The deals were huge," says one. "With two scoops of the pen, a lot of revenue came in."
The public needs to know that Google and MS are willing to pay websites for indexing (even if it is a one-off at this time). The "we don't pay for content" mantra of Google is now shattered.
Can you think of another time when google has paid to index a site?
I can only assume they're doing this for up to the minute news. When Google thought they were being "google-bombed" with Michael Jackson requests but in reality he had just died...I guess with Twitter information they could see that M.J. was a popular topic at the time.
yet in other ways SEO may get easier. The google algo has matured such that it's hard to shove your way to the top of a well-established PageRank gridlock. But the twitter feeds are largely unfiltered and easy to influence if you get people tweeting and retweeting your message.
"Tweetbait" will be an SEO buzzword in 2010
Google will of course benefit from people spending less time on Twitter and more time within the Google SERPS, opposite their Adwords ads.
I don't expect any calls from Brin this afternoon with financial offers to index my sites.
This feels weird. The web ecosystem is changing, and this is one of the first signs: foragers are starting to hunt.
The internet isn't even close to being mature. We're still very much in the wild wild west here. Wait another 10 years, it's going to be a different landscape again.
anyways, my two cents...
GOOG/MSFT arent paying to index the site...they're paying for access to the firehose of tweets. Content moves at such an extreme pace on twitter that it would be truly impossible to crawl and index all tweets in real time without crashing twitters HTTP front-end......so they've arranged a deal to have access to the backend firehose without having to actually crawl them.
This is not some change in the web's 'ecosystem', and this isn't an example of SE's paying to index a site....
It's just a content sharing deal...and these deals happen all the time (perhaps on much smaller scale)
[edited by: Brett_Tabke at 6:52 pm (utc) on Dec. 21, 2009]
The pace of the info is entirely relevant....it is impossible to completely index all tweets in real time just by hitting the public stream over and over again...tweets are happening too fast...the only way to truly index every tweet happening on twitter would be to have access to the firehose, and thats what they're paying for....
I am thinking of creating bots that generate lots of short sentencase, get some media hype, and then sell the feed to G.
Now out to program the bots.
> Rupert Murdoch
That is exactly who I thought of at first too. He clearly has a case to be made now. This is almost preferential treatment.
> Mark Zuckerberg
I would not doubt that Google and MS have ALREADY paid Facebook for content. This is what po'd murdoch in the first place.
[edited by: walkman at 9:04 pm (utc) on Dec. 21, 2009]
This is about content - period.
> The tweets are public but Google wants them
> ASAP and without crashing the Tw servers
The 'firehose' is not as big as you think it is. I doubt Twitter is in the top 10 data size wise. I bet it is still a fraction of a full usenet feed. This is purely about content and content alone. There is no other reason for MS and Goog to be interested in it.
Maybe they see this as an early notification of what will be big news. Thousands of tweets on a particular subject will allow them to tweak their contents and ads to be at the front, first.
Tweeters sing about Elvis spotted piloting a Cardasian vehicle around Mars. Google serps now start showing results / ads for 50's records, Trekkie memorabilia and chocolate bars.
Google, came up with a nice little twitter snippet inserted below the 4th serp postion.
It was a box, and all the twitter accounts that I follow that were talking about james cameroon was being scrolled through that inserted box.
I liked it, it gave a freshness to the results that normally are not there.
I I think thats EXACTLY what there after.