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Merging Print and Online advertising

ARvertising

     
1:55 am on Sep 8, 2009 (gmt 0)

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How do you get readers of print media to spend 10 minutes with your print ad? By incorporating the visual magic of augmented reality....

How does it work? A special code is incorporated within a print ad and viewers place this ad in front of their webcam. The software recognizes the code and triggers a reaction which could be in the form of a 3-D modeling of a product, 3-D video with interactive display, or other such multimedia production.

There is a short demonstration video in the linked article (all the fun stuff is in the second half of the video)

story and video at:
[bizreport.com...]

I found this really interesting but wander if it will have any significant effect on bottom line...Although some heavy-hitters are using this technology, I haven't heard about it until I accidentally stumbled onto above article. I am curious to try it though.
Is anyone using this? Considering it?

7:55 am on Sept 12, 2009 (gmt 0)

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I'm not. Don't allow webcams on any of my systems. Most of my corporate clients have also disabled webcams as well.