"This web site does not supply identity information"

What do I need to do to get "identity verified"?

[cssatsc]

Firefox (3.0.10), when clicking my webiste's favicon says:

"This web site does not supply identity information"

Clicking the message reveals a little more information:

Web site: www.<mydomain>.com
Owner: This web site does not supply identity information.
Verified by: Not specified

Now... my web site has fully functional SSL (and as such needed to be verified by Equifax). So I don't really understand this message.

What do I need to do in order to "supply identity information"?

BTW, this only happens when connected to my site via regular http (no SSL). When a visitor is connected via SSL, hovering over the favicon yields a friend message that says:

Verified by: Equifax Secure, Inc.

Is there anything I can do to have this "Verified by" message appear in non-SSL mode too?

Thanks.

[encyclo]

Short answer: no. :) The identity information is only possible via a SSL certificate, so non-encrypted connections will always show the same message.