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CTR for second page SERP?

         

CWebguy

9:20 pm on Apr 13, 2009 (gmt 0)

10+ Year Member



Does anyone know the click through rate for second page SERP listings?

Thanks.

Noton

2:39 pm on Apr 16, 2009 (gmt 0)

10+ Year Member



Here is the average CTR for ranking #1-51:

1 42.30%
2 11.92%
3 8.44%
4 6.03%
5 4.86%
6 3.99%
7 3.37%
8 2.98%
9 2.83%
10 2.97%
11 0.66%
12 0.56%
13 0.52%
14 0.48%
15 0.47%
16 0.39%
17 0.36%
18 0.34%
19 0.32%
20 0.30%
21 0.29%
22 0.29%
23 0.29%
24 0.29%
25 0.29%
26 0.29%
27 0.29%
28 0.29%
29 0.29%
30 0.29%
31 0.12%
32 0.12%
33 0.12%
34 0.12%
35 0.12%
36 0.12%
37 0.12%
38 0.12%
39 0.12%
40 0.12%
41 0.07%
42 0.07%
43 0.07%
44 0.07%
45 0.07%
46 0.07%
47 0.07%
48 0.07%
49 0.07%
50 0.07%
51 0.01%

[edited by: phranque at 10:56 pm (utc) on April 16, 2009]
[edit reason] columns [/edit]

Noton

2:42 pm on Apr 16, 2009 (gmt 0)

10+ Year Member



Sorry for the above confusion, I cut and pasted directly from our system, and when it posted it merged the columns together.

Take the first number(s) as the ranking/position and the last 2/4 digits are the CTR.

CWebguy

5:17 pm on Apr 16, 2009 (gmt 0)

10+ Year Member



Oh ok, I was wondering how you could get over 100% CTR :)

I would think some on the first page would be higher.

[edited by: CWebguy at 5:19 pm (utc) on April 16, 2009]

phranque

10:57 pm on Apr 16, 2009 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



i edited it for clarity...

phranque

11:00 pm on Apr 16, 2009 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



interesting to note the slight bump for position #10 over #9 since it would be the last item of the first serp, assuming the default setting to display 10 results per page.

CWebguy

4:06 pm on Apr 17, 2009 (gmt 0)

10+ Year Member



Thanks phranque,
I had seen these stats somewhere before, I was wondering how true they are, I was also wondering if this factored into people who might first go to a site and return back to the SERP and visit another site (and maybe a third or fourth as I know I do a lot)

Thanks.

denisl

7:39 pm on Apr 21, 2009 (gmt 0)

10+ Year Member Top Contributors Of The Month



Wow - just came across the info posted by Noton. Is this stuff readily published?
The figuresmake sense of course and are probably what I would have imagined, but seeing it in print is a bitmind blowing for me. The fact that #1 gets almost 10 times the CTR of #5 is impressive. Shall print this list out and poston the wall where I see it every day!

CWebguy

8:22 pm on Apr 21, 2009 (gmt 0)

10+ Year Member



yeah, but I'm not sure how accurate it is.