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I have just recently launched a news blog (as an add-on to main site content), but I am clueless as to what type of marketing is available out there when it comes to promoting a blog.
Are there any search engines (for blogs only) that are submit-essential? Can something special be done regarding the RSS feeds? I'd really appreciate a few pointers.
No need to submit to the major engines. They will discover your site through links. If you are using ping-o-matic you are submitting to Google blog search.
Interact with those sites, get to know the people in your niche and become part of the community.
After that look into "social networks" and learn how to reach even more people with similar interests.
Word of warning, don't expect to receive more help than you give.
So Ping-O-Matic is the only key resource? Does the adoption/positioning process with search engines just follow-up by itself (naturally) or do you still recommend to submit the blog to main search engines (basically treating it also a website and not just a blog)?
if you are using wordpress there is an xml sitemap plugin that will submit an xml sitemap to the search engines when you update your blog; i haven't tracked it myself because i installed into my baby blog from it's inception; but other bloggers have told me that it has helped boost their traffic after installing it.