What should I do with my website

[joe1182]

O.k. I own a business that has been going well for the past 12 years, about 4 years ago we put up a website to sell our products online. This website was mainly a service to our current customers and to help keep us off the phone.

We have recently started promoting our site to potentially new customers. The problem is when saying our domain you have to spell it out because 9 out 10 people will never find our site if we do not spell it for them.

I have a couple other idea's for domains and this is where my problem lies. Should I purchase one or several other domains and redirect them to our current site? Will this confuse potential customers? Anyone have any great idea's on what I should do? Another site? Would this be viewed as duplicate content?

[The Contractor]

The idea of course is to rank for your products so people find you that way. You can purchase a shorter domain for those you tell by other means and simply 301 redirect it to your current domain.

[Quadrille]

Best bet would be to buy an easy to spell example.com and 301 permanently redirect to your current site.

There's a very small risk of visitor confusion - but so long as the 'proper' index page is clear and self-explanatory, 99% of folk will be unconcerned (or not notice!).

If you phrase it as "Go to example.com, that'll take you straight to our site." you'll remove most doubt.

[joe1182]

New domain & 301 it is! Thank you for the advice.