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9:51 am on Dec 21, 2008 (gmt 0)

10+ Year Member

I saw it on a site today.
It was a dating agency advert in the sidebar and it obviously scanned my location because all the ads claimed that the girls were in [my_town].

That could be very useful for me indeed.
Any ideas how to achieve this?


1:57 pm on Dec 21, 2008 (gmt 0)

WebmasterWorld Administrator coopster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Hi Mark. The technique is commonly called "geo ip" targeting. The concept is that a computer's geographical location can be determined by the IP address/block initiating the request.


4:53 am on Dec 22, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Can't say that I've never done it, but don't care for it. People feel spied upon enough, and when they see ads targeted right to their hometown it will spook a lot of them right off the site. Nothing wrong with it, but even a warm welcome thanking them from visiting you from Wherever, USA might fall create a feeling of "You have more information than I am comfortable with."

Most IP targeted content is served up in a way that is subtle, and that is the smart play at this time, IMO.

People have no idea how much you can learn from just a single visit - and wouldn't like it. I have no problem with it, but the average person I think is not ready.


9:26 am on Dec 23, 2008 (gmt 0)

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

Seen that on dating ads. Of course with the way dynamic IPs are allocated in the UK the town name quoted is never anywhere near where I live and is different nearly every time I see one.

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