Forum Moderators: phranque
With Web 2.0, people would want to know the product reviews, but would generally use a SE to find the site to buy it.
Greetings, I have some thing to share with you
Web 2.0
A trend in web design and development - a perceived second generation of web-based communities and hosted services (such as social-networking sites, wikis and blogs) which aim to facilitate creativity, collaboration, and sharing between users.
[edited by: jatar_k at 2:35 pm (utc) on Nov. 13, 2008]
[edit reason] no urls thanks [/edit]
Let's take two examples:
User Generated Content
A mainstay of Web 2.0 is the idea that much of your content is written by your users rather than by your paid team of content writers. In the past, content writers were given SEO input which directed them to write on certain topics, with certain keywords included in the text, and to prepare good meta descriptions. With Web 2.0 you need to induce categorisation of content through site structures and forms, deduce keywords and terms through statistical analysis, link content dynamically according to your desired theme pyramid and select content for SEO exposure preferentially by its SEO quality. Although these things require advanced programming techniques, the end result is no different to Web 1.0 applied to paid content writers.
Dynamic Content / AJAX
With Web 1.0, the golden rule was to make sure that every page with useful content on it could be crawled by a search engine. With Web 2.0 the golden rule is to make sure that every page with useful content on it can be crawled by a search engine. The technical way in which you do this is no different to making provision for browsers without Javascript enabled; essentially if your Web 2.0 system works without Javascript being enabled, then you are 90% of the way to having it crawled by search engines. The usual rules apply; no session IDs in URLs, session cookies not required for navigation, one unique URL for one unique item. A simple example of this is the AJAX-enabled link:
<a href="#" onClick="loadContent('about_us')">About Us</a>. <a href="index.php?loadContent=about_us" onClick="loadContent('about_us')">About Us</a> <a href="index.php?loadContent=about_us" onClick="return loadContent('about_us')">About Us</a> There are many more examples, but you can derive them all just by remembering that the 'rules' or 'aims' of SEO for Web 2.0 are 100% identical to those of Web 1.0.
A mainstay of Web 2.0 is the idea that much of your content is written by your users rather than by your paid team of content writers.
If this is the case, then "Web 2.0" has been around since the beginning of the internet... ;-)
I think it is more along the lines of web functionality that no longer require the browser to refresh a page. More and more sites are utilizing AJAX, etc, to make the user experience more seamless and less fragmented.
Gmail was the first online mail client to really take advantage of this concept.
This is the mainstay behind "Web 2.0" if such a thing even exists... in my opinion.
User-generated content has been around forever. My oldest site (1999) has existed solely off user-generated content to the point where I have over a quarter million pages of content generated by my users over the last 10 years...
One way in which SEO is affected by the new era of the internet, is the fact that you can have other people generate content for you in a fraction of the time. Your site can drastically spread in popularity and size by utilizing just a few of the new technologies and web 2.0 websites...things like social bookmarking and social networking.
Hope that helps a little.