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bava_seo

11:31 am on Nov 13, 2008 (gmt 0)

10+ Year Member



Today i have attendent interview for example.com company where i got a question - What are your thoughts on the direction of Web 2.0 technologies with regards to SEO? from one of the technical person, i cann't able to answer this question.

PLs let me know the answer for this question

AnkitMaheshwari

11:46 am on Nov 13, 2008 (gmt 0)

10+ Year Member



I think Web 2.0 is more of a branding exercise. It would get you traffic but mostly(almost all) irrelevant. In SEO people are trying to find you (keywords), hence the chances of conversions are high, but Web 2.0 is like email marketing where the response(conversions) are very low.

With Web 2.0, people would want to know the product reviews, but would generally use a SE to find the site to buy it.

fredrickjs

12:04 pm on Nov 13, 2008 (gmt 0)

10+ Year Member



Hai

Greetings, I have some thing to share with you

Web 2.0

A trend in web design and development - a perceived second generation of web-based communities and hosted services (such as social-networking sites, wikis and blogs) which aim to facilitate creativity, collaboration, and sharing between users.

[edited by: jatar_k at 2:35 pm (utc) on Nov. 13, 2008]
[edit reason] no urls thanks [/edit]

bava_seo

5:19 am on Nov 14, 2008 (gmt 0)

10+ Year Member



HI Fredrick,
the same answer i said to Technical person but he want answer in detail like what steps you will take to do seo with web 2.0, how you will do? , what are the methods? and etc...

vincevincevince

5:43 am on Nov 16, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The SEO principles are just the same for Web 2.0 as they are for previous site structures. The way in which they are achieved is where things differ, and that is a pure technical consequence of the new site delivery system.

Let's take two examples:

User Generated Content
A mainstay of Web 2.0 is the idea that much of your content is written by your users rather than by your paid team of content writers. In the past, content writers were given SEO input which directed them to write on certain topics, with certain keywords included in the text, and to prepare good meta descriptions. With Web 2.0 you need to induce categorisation of content through site structures and forms, deduce keywords and terms through statistical analysis, link content dynamically according to your desired theme pyramid and select content for SEO exposure preferentially by its SEO quality. Although these things require advanced programming techniques, the end result is no different to Web 1.0 applied to paid content writers.

Dynamic Content / AJAX
With Web 1.0, the golden rule was to make sure that every page with useful content on it could be crawled by a search engine. With Web 2.0 the golden rule is to make sure that every page with useful content on it can be crawled by a search engine. The technical way in which you do this is no different to making provision for browsers without Javascript enabled; essentially if your Web 2.0 system works without Javascript being enabled, then you are 90% of the way to having it crawled by search engines. The usual rules apply; no session IDs in URLs, session cookies not required for navigation, one unique URL for one unique item. A simple example of this is the AJAX-enabled link:

<a href="#" onClick="loadContent('about_us')">About Us</a>
.
The link, as written, is useless for SEO purposes as the href goes nowhere useful. First, make the href go to a custom URL which will load the current page, but with the 'about_us' content in place:
<a href="index.php?loadContent=about_us" onClick="loadContent('about_us')">About Us</a>

Now, change the javascript function 'loadContent' to return false on success and true on failure.
<a href="index.php?loadContent=about_us" onClick="return loadContent('about_us')">About Us</a>

That means that when a Javascript-enabled user clicks the link, loadContent runs, returns false, and the browser does not redirect to the href location. If the function fails for some reason, then the user goes to the non-JS location; and if the user has no Javascript, they go to the non-JS location.

There are many more examples, but you can derive them all just by remembering that the 'rules' or 'aims' of SEO for Web 2.0 are 100% identical to those of Web 1.0.

maximillianos

5:03 pm on Nov 16, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A mainstay of Web 2.0 is the idea that much of your content is written by your users rather than by your paid team of content writers.

If this is the case, then "Web 2.0" has been around since the beginning of the internet... ;-)

I think it is more along the lines of web functionality that no longer require the browser to refresh a page. More and more sites are utilizing AJAX, etc, to make the user experience more seamless and less fragmented.

Gmail was the first online mail client to really take advantage of this concept.

This is the mainstay behind "Web 2.0" if such a thing even exists... in my opinion.

User-generated content has been around forever. My oldest site (1999) has existed solely off user-generated content to the point where I have over a quarter million pages of content generated by my users over the last 10 years...

BillGatesSenior

1:53 am on Nov 17, 2008 (gmt 0)

10+ Year Member



Simply put, I think web 2.0 represents the evolving dynamic nature of the internet. New technologies, new levels of user involvement etc. etc.

One way in which SEO is affected by the new era of the internet, is the fact that you can have other people generate content for you in a fraction of the time. Your site can drastically spread in popularity and size by utilizing just a few of the new technologies and web 2.0 websites...things like social bookmarking and social networking.

Hope that helps a little.

Fortune Hunter

8:42 pm on Nov 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree with the other posters, there isn't really a web 2.0 in terms of a fundamental shift in technology, it is more of the way we use technology than a specific element of technology. I have found my SEO efforts to be pretty much the same all the time regardless of what people call it.

vincevincevince

2:21 pm on Nov 19, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OP:
What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?

Direct the technologies to be gold-standard accessible to the most basic of browsers, screen-readers and wap-proxies and you won't be far off having them SEO-friendly.

bava_seo

9:48 am on Jan 5, 2009 (gmt 0)

10+ Year Member



hmm.. valuable answers