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I have trying to send newsletter out for our costumers in a html email.
My problem is, when I send the email as html from outlook, all email clients like hotmail eg. cant see my mail as i should look like.
But if I send my mail through Mozilla Thunderbird, as the same html email, it works just fine, my only problem is that I cant send the mail as "Bcc"..
What program does you People use, to send newsletter e.g. ?
Sign-up for a newsletter delivery service, like Constant Contact, or you can even try Feedburner if you want to host your newsletter in the form of a webpage on your site and just e-mail a link to it. That is what we do with Feedburner, it is free and they (Feedburner) takes care of mail delivery issues. I don't have to do a thing, just write my newsletter. Once it is published on my site, Feedburner picks it up and sends it out at the time I specify.
I switched to plain text long ago. Brief teasers and links to content on the site.
Stay away from using BCC and your own email program. E-mails with lots of BCC recipients get marked as spam.
Sign-up for a newsletter delivery service...
Ditto the above.
For us, plain text, four or five short topics/intros with a link to the most relevant page. Very low key, soft-sell, and no spamming. Any company that I do business with that then sends me an email every week for life is well on the way to losing my business.
Also like Constant Contact. Also Topica. Don't need or want all the whiz-bang features. Only interested in the third party sending service frankly.
If you still want the 'newsletter' format, just build your targeted HTML pages to accomplish this and let your text links carry users to the newsletter page(s). You can provide links from there to product pages and close sales. Offer a PDF version as well if it is really 'news' and something that people might want to print.
<edit> Added text. </edit>
[edited by: D_Blackwell at 3:31 am (utc) on Oct. 28, 2008]
The other software I was testing it against was Bronto and it had some better features but there's a very large price difference between the two.
The only thing I don't like about iContact is that I feel the segmentation functionality is a bit limited. There are ways around it but they're a bit cumbersome.
Also, if you need to do a lot of segmentation their pricing upgrade is ridiculous - you get 10 new segmentations and the price of them scales upward with what your plan costs. So if you're on the $10 plan, 10 new segments is cheap but if you're on the $75 plan those same 10 segments are now expensive. That doesn't make much sense to me.
[edited by: BradleyT at 3:29 pm (utc) on Oct. 30, 2008]
With such great online services available I can't really justify the time and effort into trying to do this in house any longer with software and obscure tricks for tracking effectiveness, plus many ISP limit how many email messages can go out through them each day which complicates the sending of large campaigns.