BBC experimenting with "inline"

Links within their articles from authority sites

[brotherhood of LAN]

For a limited period the BBC News Website is experimenting with clickable links within the body of news stories.

...The links have been carefully chosen by our journalists....

We are doing this trial because we want to see if you enjoy exploring background material presented in this way. It's part of our continuing efforts to provide the best possible experience.

example [news.bbc.co.uk] and background info [news.bbc.co.uk]

Perhaps link fiends will in future be looking at the BBC for a quality link?

[Receptional Andy]

Interesting that they're using a third party for the links, and that the functionality relies entirely on javascript.

[brotherhood of LAN]

true, questionable SEO benefit perhaps, though the clickthroughs would be welcome even if the sites are actually 2 clicks away.

I'm unsure about the way content is chosen from pages for the links, and where it's stored....it's a bit sad that simple [references] couldnt be applied with links directly to the references or the footer like wiki but I like the concept in general.